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Showing posts from October, 2024

AdTech in the Digital Era: How Technology is Shaping the Future of Advertising

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The AdTech market is on the cusp of extraordinary growth, projected to surge from USD 579.4 billion in 2023 to an astounding USD 1,496.2 billion by 2030 , according to a recent report by MarketsandMarkets . With a compound annual growth rate (CAGR) of 14.5% , the advertising technology landscape is evolving rapidly, driven by advancements in digital advertising, data management, and the increasing demand for personalized marketing strategies. Key Drivers of Growth in the AdTech Market The factors propelling this impressive growth are multifaceted. As businesses continue to leverage data-informed marketing strategies , they require robust tools to navigate the complexities of today’s digital advertising environment. Advertisers are also tapping into new and evolving channels such as audio streaming and podcast advertising , further expanding the reach and impact of their campaigns. With a comprehensive focus on various advertising types—including programmatic and native advertising —...

AI in Social Media Market Set to Skyrocket to USD 10.33 Billion by 2029

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According to a recent research report by MarketsandMarkets, the global AI in Social Media Market is set to experience explosive growth over the coming years. Valued at USD 2.20 billion in 2024 , the market is projected to reach a staggering USD 10.33 billion by 2029 , at a CAGR of 36.2% during the forecast period. This massive surge in growth is largely driven by increasing demand for personalized user experiences, optimized advertising, and automated customer service, as well as the rise of AI-powered tools for content creation, influencer marketing, and social media management. The report offers comprehensive insights, with 315 market data tables and 63 figures across 320 pages , providing an in-depth look at the growth trajectory of AI in the social media space. Download PDF Brochure :  https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=92119289 Key Drivers Behind the Growth of AI in Social Media The increasing need for personalized content and experiences is one of th...

Unlocking the Potential of the Public Cloud Market: Trends and Growth Opportunities

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The Public Cloud Market is set to experience remarkable growth, driven by increasing adoption across various industries and organizations of all sizes. According to a research report, "Public Cloud Market by Service Model (Infrastructure as a Service, Platform as a Service, Software as a Service), Organization Size (Large Enterprises, Small and Medium Enterprises (SMEs)), Vertical and Region - Global Forecast to 2027," the global public cloud market is expected to expand from USD 444.7 billion in 2022 to USD 987.7 billion by 2027, registering a Compound Annual Growth Rate (CAGR) of 17.3% during the forecast period. The public cloud’s versatility and cost-efficiency are making it a preferred choice for organizations looking to scale their operations without investing heavily in physical IT infrastructure. This growth is largely attributed to the increasing demand for cloud-based solutions and services, coupled with the flexibility and scalability they offer. Download PDF Broc...

Video Processing Platform Market to Reach $13.5 Billion by 2028, Growing at 12.1% CAGR

The global Video Processing Platform Market is set for remarkable growth, projected to increase from USD 7.6 billion in 2023 to USD 13.5 billion by 2028, at a compound annual growth rate (CAGR) of 12.1%, according to a recent report by MarketsandMarkets™. This growth is driven by the escalating demand for high-quality video content distribution across multiple platforms and channels, a trend that is shaping the future of digital content delivery. Download PDF Brochure :  https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=150838565 Key Factors Driving Market Growth The video processing platform market is expanding rapidly due to several influential factors: Increased Online Video Consumption : With the rise in popularity of video-on-demand (VoD) services, live streaming, and digital advertising, the need for sophisticated video processing solutions has grown significantly. The COVID-19 pandemic has accelerated the shift towards digital content, leading to a surge in video cons...