Mobile Apps and Web Analytics Market: AI, Cloud, and Digital Transformation Driving $20.2 Billion Growth by 2027
The global Mobile Apps and Web Analytics market is experiencing significant growth, projected to expand from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 16.4% during this period. This surge is driven by the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies, which enhance autonomous systems and decision-making processes in smart cities. Key Market Drivers Digitalization Trend : The rapid proliferation of smartphones and internet accessibility has transformed consumer behavior, leading to a substantial increase in online shopping via mobile apps and websites. This shift necessitates robust analytics solutions to understand user behavior and optimize digital experiences. AI and ML Integration : Governments and enterprises are leveraging AI and ML to develop cost-effective, efficient, and resource-saving wireless technologies. These advancements facilitate predictive analysis and informed decisio...